The use of advertising in public relations

click here to view videoclick here to view video

 

To what extent do you think Public relations and Advertising differ? Most people think there’s a thin line between the two, in an actual fact advertising is the opposite of public relations and vice versa. With advertising you get full control over the content, the word choice and format while in public relations the media is in charge of the content, the word choice, the size and format. In advertising you have to pay for your message to be placed in communication channels whereas with public relations you don’t pay due to the newsworthiness of the report. Therefore advertising is really effective.



http://goo.gl/zCH7E5

 

Advertising helps one in terms of name recognition and brand awareness. Before you become aware of a brand, you need to recognize it therefore recognition plays a pivotal role in brand awareness.  Advertising promotes organizations and their products.  Advertising is effective because the communication channels used such as Television and Radio make brands popular by repeating those brands through advertisements constantly.   We see the same adverts each and every day which make us not to forget but remember to buy the products.

An advertisement makes you aware of new products that come into the market. It tells us information about the name of the product, reasons why people should buy it. It informs about where to get the product and its prices.

PUBLIC RELATIONS AND ADVERTISING ARE INTERDEPENDENT

It has been said that oil and water differs a lot to an extent that they don’t mix when put together in one bottle.  However with Advertising and Public relations it’s different. Public relations utilizes third-party testimonials where other individuals are talking about you. In advertising, you are speaking about yourself. Although the two differs they can be used together effectively and complement each other.

 



http://goo.gl/jBnymi

Public relations is the component of marketing that shapes and upholds the consciousness or reputation of a business and it does so at no cost. Organizations uses public relations to be build their image. Public relations reaches a much larger audiences.

 

PUBLIC RELATIONS IN ADVERTISING 

The effectiveness of advertising goes to a certain level whereas the use of advertising in public relations goes a long way. Public Relations strengthens the relationships in advertising. There will be no Public Relations without advertising therefore at some point the two needs each other. For instance when the use of advertising messes up the use of Public relations can clean up the damages done by advertising.